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Text Creation
The best can be very discerning. To catch the attention of busy executives and specialists and to attract them to your vacancy, the right words are paramount. A bland headline, a nondescript job title – and your perfect candidate may be reading on elsewhere. That's why we put every single ad we create through the paces of thorough, multi-stage checks.
Our dedicated staff of experienced editors and proofreaders, specially trained in all things HR, is there to make sure your ad does not go unnoticed. Depending on your requirements, we either create an all-new text or assist you in optimizing your draft – way beyond spelling and grammar:
- Target-group orientation: An SAP consultant is cut from different cloth than a marketing pro. And information that is of prime interest to a university graduate may be redundant for the experienced leader.
- Plausibility check: Does your ad give the reader all he or she really needs to know - or are there vital questions left unanswered? Does it create a vivid, attractive picture of the job at hand – or does it contain murky or even contradictory information?
- Online optimization: We maximize your impact on the World Wide Web by optimizing the wording and structure of your ads.
- Conformity check: Does your ad agree with the do’s and don’ts of equal opportunity legislation in all the countries where it is published?
- Cost optimization: Brevity pays. We help you get your point across more effectively in less words – resulting in substantial savings by shrinking your ad.
To us, internationality is a matter of course. As it is to your candidates. That’s why we create your ad copy in English just as convincing as in German – at no extra charge. And ads in French or Italian may not be everyday business to other agencies. To us, they are.