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Employer PR
Ever since the arrival of Web 2.0, it has become evident that the decisive factor for an employer’s image is not only its employee count or the size and number of advertisements placed, but all the things said and written about a given company.
There are still comparatively few companies that follow an active PR strategy to position themselves as an “Employer of Choice”. They reap rich rewards: The decision to use alternative channels such as career magazines or specialist publications for personnel marketing leads to increased credibility and magnified presence in the employee market. We offer:
- Creation of tailored texts for all aspects of public relation in HR (press releases, advertorials, company profiles, welcome addresses, lectures, etc.)
- Consulting on the right hooks and issues to gain your company valuable attention in the newspapers’ career sections and other media
- Compilation of HR-specific media distribution lists and procurement of press contacts
- Reporting and photography of your career events by experienced journalists
- Development of integrated HR communication concepts
Your special edge over the competition: As a fully integrated HR service company, Dr. Schmidt & Partner possesses long-standing experience in dealing with exactly the candidates you need. More than any “classic” PR agency could ever do, we not only write perfect copy for the media – we also speak the candidates’ language and know how to put your company into the right perspective.
You will find more information on our portfolio in HR communications in our brochure Employer PR.