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Columbus Recruitment Advertising Award 2008
Dr. Schmidt & Partner (drsp) has been awarded Gold in the prestigious “Columbus Recruitment Advertising Award 2008” issued by the VDI nachrichten, Europe’s leading weekly for specialists and executives in engineering and related disciplines.
A nine-member jury of HR specialists, members of the media and renowned experts for communications design declared an employer image advertisement created for drsp’s client Schindler Aufzüge AG (Schindler Elevators, Ebikon near Lucerne / Switzerland) the clear winner in the category “young professionals, students and high school recruiting” – in the face of strong competition consisting of 60 agencies that submitted more than 200 examples of their finest work.
“Move on up” is the guiding slogan of the Schindler/drsp campaign that was launched in spring 2006 to win international talent for Schindler’s “world of mobility”. “The slogan consciously plays with the double meaning of ‘moving up’ and perfectly sums up Schindler’s employer branding philosophy”, explains Sabine Bode, Head of drsp’s Communications sector. “Schindler moves – as a leading supplier of elevators, escalators and other transport solutions as well as an employer.” An unusual key visual featuring a motorcyclist in an elevator visualizes this idea in a memorable way.
The message is clear: Joining Schindler is the decisive step upwards on the career ladder. Together with drsp, the company communicates this message consistently across all channels, in online and print media and in high school recruiting as well as in job advertisements, brochures and at career fairs.
Do you want to know more about our activities in Employer Branding and Employer PR? Contact us via office@drsp.ch or agentur@drsp.de.